Business Editors

DULLES, Va.--(BUSINESS WIRE)--Nov. 11, 2002

New AOL Community Hub to Track the Hottest Gifts and Shopping Trends

Throughout the Season

AOL Partners Exclusively with macys.com for New Holiday Shopping

Feature

What are consumers buying online this holiday season? America Online is keeping tabs on the hottest products of the season through a new community feature called "America's Shopping List," which will track trends and top AOL member product searches, as well as serve as a community hub where members can post reviews on their favorite products and even share gift suggestions for friends and family.

Created in an effort to help make holiday shopping more convenient and fun for AOL members, "America's Shopping List" will feature links to purchase some of the most popular gifts for the holidays, based on weekly themed polls, top product searches and message boards. The first edition of "America's Shopping List" indicates that Barbie dolls, Lego sets and Polly Pockets will be the top-selling toys this holiday season. Upcoming weekly themes include:

November 13th - Gifts for Home
November 20th - Hot Gadgets
November 27th -Hot Toys
December 4th - Gifts for Her
December 11th - Gifts for Him
December 18th - Last-Minute Gifts
December 26th - Belated Gifts

Through the partnership between macys.com and AOL, "America's Shopping List" will offer gifts from macys.com that directly correlate with the weekly themes and products AOL members have expressed an interest in for the holidays. In addition, macys.com will be offering added benefits for AOL members including free shipping and quick links to purchase macys.com virtual gift cards which are sent within 8 hours via email.

"AOL is more focused than ever on the community features that have always made the service special, and this year, backed by the power of AOL's 35 million members, we're making community an important part of holiday shopping," said Jennifer Betka, Vice President, AOL Commerce. "America's Shopping List is a model of how AOL can use its sense of community to enhance the shopping experience by giving members both the chance to set holiday shopping trends and to help each other."

"We are very excited about this new level of partnership with AOL," said Kent Anderson, President Macy's Direct. "Contextual marketing represents a new and potentially important avenue for both of us to grow our business. We look forward to working closely with AOL in the future on future or further efforts to more deeply integrate."

For more information, visit AOL Keyword: America's Shopping List.

About AOL SHOP

Dubbed the "Lord of Home Shopping" by the influential Jack Myers Report, AOL SHOP delivers the easiest, most compelling and dynamic shopping experience available in cyberspace. AOL's consumer-friendly shopping experience brings together millions of name brand products, convenient shopping tools and features, and a simple interface, all in one easy-to-use shopping destination. Designed for both first-time and experienced online shoppers, AOL SHOP is available to AOL members at Keyword: Shopping, CompuServe members at CompuServe Shopping, and to visitors through the Web at aol.com/shopping, compuserve.com/shopping, Netscape Shopping and ICQ Shopping.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner, Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

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