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UNLIKE most of my group, I don't judge a party's success by its ability to get Kate Moss in while keeping Lady Victoria Hervey out. My value system is a bit more prosaic. A good party needs only one ingredient, and that's food. What else does one want to do between the hours of 7pm and midnight other than eat?

To this end, the best party of the week was definitely the one held by Burberry in the gentlemanly In and Out club. Not only could guests satisfy their hunger but they could sit on proper chairs at proper tables, enjoying chef-prepared shepherd's pie and vegetables served up in generous Sunday dinner-sized portions.

Second prize goes to Jade Jagger's housewarming party at the Garrard store, which had the nerve to serve chips and battered squid as well as vegetable tempura (batter with a posh name) to the assembled Atkinses.

By the end of London Fashion Week, most Atkins's practitioners had thrown caution to the wind and eaten more pizza, chips and pasta than a Scotsman on a week's holiday in Benidorm, insisting the diet just wasn't practical while working 14-hour days.

At the British Fashion Awards, I amused myself for hours (well, more like five minutes) playing "spot the potato", a quick and foolproof way of telling who among your peers is naturally slim and who has to work at it.

It is a great temptation to skip carbs when you are spending the week dressed in frocks that necessitate a harsh sucking in of tummy, but hunger always gets the better of me. Oh, to be as disciplined as Jade Jagger, who never let a morsel touch her ruby red lips at any of the parties she attended.

Still, we're glad to see that the immaculately groomed one isn't entirely perfect: while being careful to change her dress, her hairstyle and her jewellery between Sunday's Garrard party and Monday's Burberry bash, we note that she forgot to take her plastic wristband off. Are wristbands the new charm bracelets? I feel a trend coming on.

A measure of beauty

IT was interesting to see Cindy Crawford and Claudia Schiffer at such close quarters during the week, but it was disturbing to see how plastic they looked. Both are beautiful women, but why must models always adopt such po-faced poses? Life isn't one big, long fashion ad, you know.

Far better to be like Kate Moss, who has no qualms about sticking her tongue out at the camera despite the risk that she might - horror - not be snapped at her best advantage. This is true beauty, methinks.

Better never than late

WHILE nobody doubts the benefit of American Express's sponsorship of the Boudicca show - it once helped Alexander McQueen in a similar way, which raised his profile - some sponsorship pairings leave me baffled. Julien Macdonald and Pretty Polly? Julien Macdonald and Pocket Scrabble? Everyone under the sun and Ciroc vodka? British designers need all the money they can get in order to finance their catwalk presentations, but sometimes it feels like being at a brand- awareness seminar, not a fashion show.

And in some cases, the sponsorship backfires. Motorola didn't get full value for money with the Warren Noronha show, which was somewhat less than full due to the fact that it didn't kick off until 10.15pm, as a result of shows running late throughout the day. They may have f lown in Gwen Stefani for the occasion, but there was nary a photographer present to snap her.

The British Fashion Council should dispense with the late slot on the schedule, for although it's set to start at 8.45pm, the reality is always nearer 10pm.